Good Deed’s Funds and Incubator
Through the Good Deed Foundation, people and companies who care about Estonia are helping accelerate impactful initiatives that tackle pressing problems in Estonian society. To this end, two strategic philanthropy funds and an incubator programme for social initiatives have been set up.
An incubator created in partnership with the Civil Society Foundation to help start-ups of social initiatives test their ideas and grow innovative ideas into viable solutions. NULA welcomes all ideas that address a pressing societal problem, for example, in the fields of education, public health, child and family welfare or other areas.
The NULA programme runs for nine months. During this time, it will explore the problems and target groups, further develop the content of the operational and financial model solutions, and acquire the skills to present its solution. Up to three teams will receive up to € 33,000 in start-up funding from the Civil Society Foundation by the end of the programme.
10
seasons
805
ideas submitted
92
participants
500 000
euros seed capital
In the NULA programme:
- Solution design and testing with the target audience.
- Impact measurement
- Budget and financial planning
- Communication activities
- Team strengths and weaknesses
- Creating an action plan for implementing the solution

Experts
Jaan Aps
Social impact researcher and consultant
Pirkko Valge
Good Deed Foundation, CEO
Mari Arnover
Service Designer
Marek Unt
Communication consultant and message expert
Mentors and supporters
Andrus Purde
Tarvet Imala
NULA mentor
Anna-Liisa Reinson
NULA mentor
Kati Vabi
NULA mentor
Kaili Kallas
NULA mentor
Kati Treimann
NULA mentor
Marit Valge
NULA mentor
Mart Objartel
NULA mentor
Norman Saarso
NULA mentor
Rait Matiisen
NULA mentor
Toomas Toodu
NULA mentor
Want to know more about the NULA incubator?
Initiatives supported
Helge Kool
Helge Kool is dedicated to improving student well-being and providing essential support to school psychologists and young learners through innovative tools.
Kõnnime Koos / Let’s Walk Together
The NGO "Kõnnime Koos" creates guided walking groups across Estonia to encourage people to exercise and maintain their health.
Asendusõpetajate programm / Substitute Teacher Programme
The program alleviates the shortage and overload of teachers by providing schools with meaningful substitute lessons taught by motivated substitute teachers.
Lapse Heaolu Arengukeskus / Center for Child Welfare and Development
Lapse Heaolu Arengukeskus establishes prevention and family service centers, known as "Family Nests," in local municipalities.
Käpp ja Käsi / Hand and Paw
Hand and Paw connects inmates with shelter dogs, whose training helps prisoners reintegrate into society.
Köömen
Köömen is a social enterprise that offers new immigrants an 8-month-long programme during which the participants acclimatise to the Estonian work culture, develop their Estonian language skills, gain experience in food service, and grow their social network.